Your pet page gets the likes. This is where it starts getting paid.
Hi, I'm Iana. I run The Petfluencer Playbook, the newsletter, built on Nicole & Nora, my faceless little page about two extremely unbothered miniature dachshunds. In about a year we grew to roughly 75,000 followers across Instagram, TikTok and YouTube without me ever showing my face, and (the part that matters) we turned it into actual income. Gifted deals, affiliate, a small digital product. Not a lottery win. A system.
Here’s why you can trust me over the usual advice: I’m not a guru who blew up years ago and now sells you the dream from a rented convertible. I’m building this right now, from close to zero, on the same starting line you’re standing on. So everything here is what genuinely worked for me, with real numbers where I have them and a clear label whenever a figure is just an example and not a promise. No hype, no six figure screenshots, no “just post consistently and believe.”
This is for you if you’ve got a pet the internet already likes (or you’re about to start), and you’re quietly tired of adorable posts that pay in compliments instead of cash. Every week I hand you the honest version: how pet creators actually get paid, whether you really need 10k followers (you don’t), how to price your stuff, how to pitch brands without cringing, and how to turn a follower into someone who happily hands you money. New here? Start with the honest guide to becoming a pet influencer.
Free vs paid, the honest difference
Free gets you the what. The weekly posts, the frameworks, the myth-busting, the this-is-actually-possible. Plenty to act on, no cost, no catch.
Paid gets you the exact how. The templates, the scripts, the real number breakdowns, and the stuff I can’t put in public.
What paid subscribers unlock
The full archive, unlocked instantly. Every paid post and system to binge from day one.
Copy you can steal: pitch scripts, the offer formula, media kit teardowns, and the welcome emails that quietly turn readers into buyers.
The real number breakdowns: what deals and products can pay at each follower tier, always illustrative, never a guarantee.
Faceless-friendly systems: how to grow and film a full week of content without ever being on camera.
30% off the Petfluencer Playbook guide, my full toolkit, for paid subscribers only.
Is it worth it?
Here’s the honest math. The Petfluencer Playbook guide alone is $29, and as a paid subscriber you get it for about twenty. One gifted collaboration or a small handful of affiliate sales can cover a whole year of subscription. I can’t promise you’ll earn a cent, that part is on you and your pet. What I can promise is that the math here is realistic, spelled out, and never dressed up to sell you a fantasy.
This could genuinely be you
I built this faceless, from zero, in about a year. No inherited audience, no famous friends, no viral fluke I can take credit for. Just two napping dachshunds and a system I figured out the slow way so you don’t have to. If that can turn into real income, there’s a real path here for you too. Part of why we do this at all is helping animals, so a slice of everything goes toward our shelter fundraiser, and you get to come along for that too.
Come say hi where it all actually happens: Instagram, TikTok and YouTube.
Subscribe free and the weekly posts land in your inbox. That alone will move you further than most “grow your account” advice on the internet. When you’re ready to actually build, the paid tier (templates, scripts, the full toolkit, and 30% off the Playbook guide) is right there waiting.
The dogs will take full credit for your success. They will have done nothing. They will be asleep.
xo, Iana (with two very unbothered miniature dachshunds) 🌭🐾
