Most pitch emails die in the first line. Not because the account is too small. Because the email is about the wrong person.
A quick note: one link below is an affiliate link, so this post is #ad. If you use it I may earn a little at no extra cost to you, and I only mention tools I actually use.
Last time we mapped the seven ways a pet account actually gets paid. Brand deals were the one everyone wants, and the one that stalls the fastest, because it starts with a pitch. So this week, the pitch.
By the end of this you'll have a four-line email you can send today, and you'll know exactly why every line is there.
Brands don't open their inbox hoping to discover you. They open it looking for someone who makes their job easier this quarter. The girls were small the first time a brand paid us, not a big round number in sight. What changed was the email, not the follower count.
So while everyone waits for a magic number, the accounts getting paid are the ones sending a better note. It's four lines. The subject alone does half the work, and it's the opposite of what almost everyone puts there.
One quiet signal before you write a single line: the address it comes from. A pitch from a branded email on your own domain reads differently than one from petlover2019@gmail.com, and setting one up takes an afternoon. Small thing, real difference.
🐾 Helping animals is the whole reason we’re here. If you’d like to help too, you can chip in to our shelter fundraiser for Animal Haven. Every little bit helps an animal in need. Join us. 💗
Inside the paid half, you'll get:
The exact four-line email, copy it, swap in your details, and send it tonight
Why every line works, broken down line by line
The three mistakes that get a good account left on read
Plus 30% off the $29 Petfluencer Playbook, paid subscribers only
And every paid post, plus the full archive
Come join me on the inside 👇
