Nicole & Nora are two mini dachshunds — one nervous, one fearless — and I didn’t set out to build anything. I just started documenting the chaos of letting them take over my life in NYC.
Then the chaos found an audience. What began as cute clips turned into ~70kfollowers across Instagram, TikTok, and YouTube — and, to my own surprise, real income.
Here’s the part nobody tells you: none of it was luck or being “good on camera” (I’m barely in the frame). It was a handful of systems I stumbled into and then refined. So I started writing them down — honestly, with the numbers left in.
That’s what The Petfluencer Playbook is. The plays that grew two dachshunds into a paid pet account — no hype, no “crush it,” no pretending an audience appears overnight. Just what actually moved the needle, what didn’t, and what I’d do differently starting today.
If you want the real mechanics rather than the origin story, start with how those ~70k followers actually came together, a sample breakdown of a creator’s first $1,000, and the honest guide to becoming a pet influencer.
New here? 🐾
Come meet the dogs in real time — the daily chaos lives on social:
Instagram @nicolenoraminidoxies
WHAT YOU’LL GET, FREE, MOST WEEKS
Growth plays — the hooks, formats, and posting systems that grow a pet account in 2026
Faceless systems — batch a week of content in one session, without ever being on camera
Real numbers — honest income breakdowns, rate benchmarks, and what actually pays vs. what just looks like it should
Brand & money — pitching brands, media kits, affiliate and UGC, and income that runs while you nap
WHO IT’S FOR
Pet owners and creators who want to grow a real audience and get paid for it — whether you’re at 200 followers or 20,000, on camera or fully faceless.
Start here: how to become a pet influencer, and how pet influencers get paid.
🐾 Helping animals is the whole reason we’re here. If you’d like to help too, you can chip in to our shelter fundraiser for Animal Haven. Every little bit helps an animal in need. Join us. 💗
🎯 Your challenge this week
Introduce your account in one honest line. No follower count, no highlight reel. Just who your people are and what your pet does that they love.
💬 Drop that line in the comments, and tag us on Instagram @nicolenoraminidoxies so we can come find you. I read every one.
Paid subscribers, a question just for you: which was harder, writing the honest line or hitting publish? Tell me, and I'll reply to every one.
That's us: two dachshunds and the woman who feeds them. So glad you're here. xo, Iana 🌭
Want the whole system? It lives in the Vault.
The newsletter is the free half. The whole system lives in the Vault: a premium deep-dive every week, the templates and the rate calculator, the group chat, and the full archive. It's free for 7 days, so you can wander the whole thing first. Members also get the Playbook at member price.
Know someone whose dog is secretly famous? Send them our way. 🐾
I loved this so much!